Hanoi,
Vietnam-- Luxury Travel eyes active vacations and communities by launching its
adventure travel department. The brand www.AdventureVietnam.com has an attractive slogan
"creating better places to live and visit" and the company has
appointed a voluntourism veteran, Xuan Truong, as head of the new department
from 1 June 2014.
"We
are constantly coming up with innovative ideas and looking out for
opportunities. We create a new brand for them and let them behave like small
independent businesses as part of our 'string of pearls' strategy,"
said Pham Ha, Founder and CEO of Luxury Travel Ltd.
“Adventure
tourism has evolved over the years from a tiny niche market to become one of
the nerve centers of growth and development within the travel industry. This
form of traveling is increasingly popular amongst people who’re in search of
leisure or holiday destinations combined with vibrant environmental, cultural
and natural experiences.”
Though
popularly known for its war history, Vietnam has theperfect setting for outdoor
adventure now being discovered by travelers: stunning hills, mountains,
valleys, rice paddies and deserted beaches! Travelers can trek in the mountains
of Sapa, go cycling on the Ho Chi Minh trail or indulge in rock climbing and
kayaking near the colonial hill station of Dalat.
Verdant
patchworks of rice paddies, iconic conical hats, a country ravaged by war, and
economic repression – these are the international images of Vietnam seen on
worldwide television and read about in the newspapers. But there are other
scenes to be found: ones of natural beauty, ethnic culture, and imperial
history, of timeless traditional villages, idyllic sea resorts and dynamic
cities.
Even
the forests have unique wildlife, which can be experienced at the Cuc Phuong or
Nam Cat Tien national parks. Around 70% of Vietnamese live in the countryside
and remote mountainous areas and travelers can support communities in need by
participating in charity or voluntourism projects, while discovering the
country in a responsible way.
A
Condé Nast Traveler report states that in the past year there has been a spike
in educational experiences and adventure as a motivation for travel. Condé Nast
Traveler points out that adventure travel is no longer solely about risky
extreme sports, but about culture, learning and experiencing life.
“Adventure
and luxury used to be at polar ends of the spectrum, but now we’re seeing more
and more product coming out that’s a blend of each of them,” said the author of
Condé Nast’s report. “People want to go and do some hardcore mountain biking in
the day but they still want to come back to a great lodge, great meal, spa and
all the other amenities as well.”
According
to the report, adventure travel is defined as going to exotic, far away
destinations (84%), exposure to new and different cultures 84%, outdoor/sports
activities (54%), safari (49%), not having a planned itinerary
(45%),ecotourism/voluntourism (25%) and extreme sports (20%).
Luxury
Travel Ltd (www.luxurytravels.asia)
intends to expand its product range by creating its own specialist brand for
the niche adventure market focusing on voluntourism in order to create better
places for people to live in and to visit. Adventure Vietnam will pioneer
tourism projects for communities in the north, centre and south of the country
to give something back to communities in these regions through sustainable
development and poverty reduction.
“I
am excited about our new tourism projects for communities, and proud of being
the first company in Vietnam to pioneer ecotourism/voluntourism, and 5% of our
net profits will be contributed to LuxCare for our mission to create better
places for people to live in and visit. I believe that the special adventure
tours of AdventureVietnam.com engage the mind, body and spirit of travelers.
The beauty of the tour is the first-hand knowledge and truly specialist
services provided by local travel experts. ” said Xuan Truong, Adventure
Travel Specialist and Head of Department.
Luxury
Travel is headquartered in Hanoi and has offices in Indochina and sales offices
in the main markets in the USA, Australia, the UK, Germany and Argentina.
For
interview or information, visit www.adventurevietnam.com
About
AdventureVietnam.com
AdventureVietnam.com,
a division of Luxury Travel Ltd, an award-winning local travel and tour
operator/DMC based in Vietnam, mainly focus on responsible tourism for
communities and also offer a wide selection of soft adventure tours in the
Mekong Region: Vietnam, Laos, Cambodia, Thailand and Myanmar, including hiking,
trekking, biking, motorcycling, kayaking, overland tours and family travel
packages. The adventure travel packages and customized itineraries will take
active travelers through exotic destinations to really experience the culture,
history and nature of Vietnam and the Mekong sub region. http://www.facebook.com/AdventureVietnamTravel
Thank you and best regards,
Doan
Hong Linh (Ms)
Marketing Executive
LUXURY
TRAVEL CO., LTD
No comments:
Post a Comment